New integration expands streaming music options for AV dealers creating audio experiences for commercial spaces
TORONTO, CANADA, OCTOBER 20, 2026 – Bluesound Professional today announces the addition of Steady Brand, a business music and branded content service available exclusively through commercial A/V dealers. The addition gives Bluesound Professional dealers another way to bring commercially licensed music into retail, hospitality, and other branded spaces.
Steady Brand is the only content service within the BluOS ecosystem that offers its product through commercial A/V dealers, positioning them with end clients as value-added solutions providers. This allows the dealer an opportunity to build new revenue streams while the end client can create branded experiences with risk-free commercially licensed music. When paired with Bluesound Professional’s purpose-built streamers, streaming amplifiers and networked speakers, dealers can work with the end client to create a multitude of audio experiences for applications ranging from a single zone to complex multi-zone retail and hospitality environments.
One Ecosystem, More Ways to Shape the Experience
The integration is designed to help Bluesound Professional partners and customers:
- Access Steady Brand’s commercially licensed business music service natively through Bluesound Professional’s premium audio solutions.
- Match music more closely to a location, audience or brand through playlist selection across a variety of genres and moods.
- Provide commercial A/V dealer with a way to offer value added service to their clients and build recurring revenue streams.
Quotes
“The best commercial audio experiences bring the system and the content together without making either one harder to manage. Adding Steady Brand gives our partners another flexible way to shape the atmosphere of a space.” –Graeme Harrison, VP & GM, Bluesound Professional
“Our dealers are always looking for practical ways to create more memorable customer experiences. Bringing Steady Brand to Bluesound Professional connects our music with a scalable audio platform their clients can use across a wide range of commercial spaces.” –Greg Spain, VP Dealer Development, Steady Brand
Availability
Steady Brand will become available on all Bluesound Professional products starting October 20, 2026, via a software update. Access requires an active Steady Brand subscription offered only through Authorized Dealers. Availability, service features and licensing coverage may vary by market and subscription plan.
About Bluesound Professional
Bluesound Professional combines commercial audio installation expertise with the flexibility of networking technology and streamed content to deliver future-ready audio distribution systems. Powered by BluOS, its purpose-built ecosystem includes networked streamers, streaming amplifiers, PoE and passive speakers, system controls and integration tools for retail, hospitality, workplaces, fitness, learning, healthcare and other commercial environments. Bluesound Professional is part of Lenbrook International.
Learn more at www.bluesoundprofessional.com
About Steady Brand
Steady Brand is an all-in-one A/V branding and device management platform built for commercial integrators. It brings together fully licensed business music, custom AI audio messaging, on-hold messaging, digital signage, and multi-location/zone control with real-time monitoring, all from a single dashboard. Steady Brand equips its North American network of A/V integrators and solution partners with everything they need to create memorable, branded experiences for every client they serve.
Learn more at steadybrand.com
