In Episode 8 of Surroundscapes Season 7, Craig Cooper is joined by Joe Comber and Mark Willett from Custom Channels to explore how music, messaging, and technology are reshaping the in-store audio experience.
With roots in early streaming for business, Custom Channels has evolved into a platform that goes beyond background music. The discussion highlights how licensed, professionally curated audio plays a critical role in brand identity, helping businesses create consistent, engaging environments across locations while avoiding the risks of consumer streaming services.
A key focus of the episode is how audio systems are becoming active communication tools. Through messaging, scheduling, and API-driven integrations, businesses can align music, promotions, and customer touchpoints into a unified experience. From localized campaigns to in-store announcements and retail media strategies, audio is increasingly being used to influence behavior and drive engagement.
The conversation also explores how integrators and dealers can benefit from this shift. By combining Bluesound Professional hardware with Custom Channels’ platform, partners can deliver complete, managed audio solutions that include content, control, and recurring revenue opportunities.
As commercial environments continue to evolve, this episode highlights how sound is moving from a passive element to a strategic part of the customer experience.
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