TORONTO, CANADA — May 18, 2026 Bluesound Professional, industry leaders in professional audio streaming, are pleased to announce a new sales representative agreement with Generation AV. Lenbrook Asia will continue to serve as the official distributor, whilst the new representative partnership with Generation AV will accelerate the brand’s growth in the Asia region, bringing their innovative audio solutions to a broader audience.
With headquarters in Singapore, Generation AV represents leading audio and video brands in the Asia region, supported by a team with decades of in-region experience. Specializing in the professional, commercial and residential markets, the company is exceptionally suited to ensure Bluesound Professional’s scalable audio streaming solutions reach the right installations, enhancing audio experiences across a wide range of commercial spaces.
“We’re excited to partner with Bluesound Professional to showcase their innovative hardware and software,” says David McKinney, Managing Director of Generation AV. “At Generation AV, we pride ourselves in supporting top-tier brands that redefine auditory experiences, and Bluesound Professional’s high-performance networked audio solutions are an ideal fit. From retail spaces and bars to restaurants and hotels, we’re eager to introduce their technology to even more environments across the Asia region.”
Bluesound Professional has already completed several highly successful installations in the region. Backed by Generation AV’s regional expertise, the company will continue expanding its portfolio to deliver world-class audio experiences across the area.
“Partnering with Generation AV is a key step in expanding our presence in Asia,” comments Graeme Harrison, Vice President & General Manager of Bluesound Professional. “The team’s enthusiasm, expertise, and experience will be invaluable as we continue to drive strong sales growth in the Asia region, solidifying our position as leaders in networked audio. On a personal note, it’s great to be working with David again, and we’re excited about what we can achieve together.”
About Generation AV
Generation AV is a Singapore-based sales and marketing organization representing leading audio and video brands across the Asia region. Supporting professional, commercial, and residential markets, the company provides strategic market development, technical expertise, and regional support to help partners successfully deliver innovative AV solutions.
Learn more at https://generationav.net
About Bluesound Professional
Bluesound Professional is a fusion of hardware and software that is purpose-built for high performance networked audio for retail shops, bars, restaurants, hotels, gyms, and other commercial applications. End users can connect and control nearly any audio source, including streaming services, internet radio, or networked hard drives, while installers can confidently specify rack-mounted hardware that integrates seamlessly with smart controllers. Powered by BluOS, an award-winning multi-zone audio management software platform, made native in a comprehensive range of controllers, streamers, amplifiers, and speakers, Bluesound Professional makes commercial audio installation projects easy to configure, deliver, and use. Bluesound Professional is a division of Lenbrook International, renowned manufacturers of premium audio technologies for residential and commercial applications.
Learn more at www.bluesoundprofessional.com
CONTACTS
Corporate & Media Contact
June Ip
Marketing, Lenbrook International
MEDIA@LENBROOK.COM
UK Media Relations
Kiera Leeming (Copper Leaf Media)
KIERA@COPPERLEAF.MEDIA
LINKS
Website: HTTPS://BLUESOUNDPROFESSIONAL.COM/
LinkedIn: HTTPS://WWW.LINKEDIN.COM/COMPANY/BLUESOUNDPRO/
Facebook: HTTPS://WWW.FACEBOOK.COM/BLUESOUNDPRO/
Twitter: HTTPS://TWITTER.COM/BLUESOUNDPRO/
